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Archive for the ‘Trade Show Marketing’ Category

Classic Trade show Promotional Marketing Tips for 2014

Tips For Trade Show Marketing

Are you planning on doing trade show this year as a part of the marketing plan? So, what’s the most important aspect to having a successful presence at a trade show? The right booth display? Of course.

Having unusual aspect to your trade show booth, whether it’s funny, futuristic; it will attract more people to your booth. The goal should stand out. You want people to say that “ hey, did you check out that booth? Make sure, the more buzz, the more exposure and visibility.

If you have unlimited budget for your trade show, then the sky is your limit; you can hire expert brains and creative hands to make breath taking Trade show marketing ideas this year. Your trade show would be the talk of the convention.

But in reality, all organizations follow a strict budget which may not genuinely when it comes to marketing. Here are the few trade show marketing ideas to make your trade show marketing into successful promotional marketing.

Trade Show Marketing

If everyone is going to big this year, try to go small. Many people get overwhelmed and certainly they feel lost in the trade show. So instead go for small and nice table, concentrate on listening people who stop at your table.

Tell a story instead of selling products or services. Be visual as possible you can. Give them a brochure and lock your story in their memory to guide them back to the purchase.

You might notice that people feel shy at trade shows; they avoid eye contact also. When someone enters your booth, don’t scare them with directly trying to sales with them. Politely comfort them, give time them to understand the display and then ask them what questions do they have.

Engage your audience with games and contest. Don’t just give away promotional products like 1000 pens and 100 T-shirts, do wise promotional marketing. Spend a few extra dollars to get close to some deals during the show, it will, proven as dollar well spent.

Well, the bottom line is, at any trade show for promotional marketing personal contact always proved best. To get more ideas, contact us today at Astromarketing.


The Importance of Trade Show Marketing – A New Perspective

Importance of Trade Show Marketing

If you want to interact with the real buyers of your products and make a very strong impression on them, trade show marketing is the best way of it. You can directly discuss about the needs and issues of the targeted people and would be able to make them understand that in which way your products/services are beneficiary for them and in which manner your company is a better option for people in comparison to your market competitors.


Such activities boost the business and encourage new and innovative ideas for the growth of business. These activities are able to make you realize that where you are lacking and what can be the better option that can be beneficiary for the prospective buyers of your products/services. Trade shows giveaways are the great chance to make proper planning to decide the direction of advertising.

You can get to know that in which way and where you need to more focus in your business. You can present your products in a very innovative way in front of targeted people through trade show marketing. Such creativity makes more strong impact on people. You should select a unique theme for the show.

You can give a small gift to the visitors. It will help you to get a positive response from the targeted prospective buyers. Such activities should be planned in a very proper manner. This is a great way of marketing and the best part behind it is that you need not to plan any big budget to execute this planning. People who visit in these shows, they already have some interest or need of the things, which your company is offering. All these things go together and make a very positive impact of your company on the targeted people.